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Philips Senseo Coffee Pod Machine Review Senseo is a push-button machine that can make a variety of coffees and other teas, such as Cappuccino. The coffee that is produced has a rich crema that does not contain any milk, making it suitable for vegans. It is easy to clean and operate, and it can brew delicious fresh coffee in just one minute. It also saves energy and is recyclable. Senseo Original The Senseo Original is a coffee pod machine that allows consumers to enjoy high-quality coffee at the click of one button. It is a lightweight and convenient machine that can be stored on countertops. The water tank of the device has the capacity of 0.7 liters. This allows it to make multiple cups of coffee without having to refill. The machine also has an inbuilt heater that helps keep the temperature of the coffee at an optimal level. The philips senseo machine heats the water for about 90 seconds before starting the brewing process. senseo coffee extracts the finest flavors and aromas from the beans, creating a delicious cup of coffee. Contrary to espresso makers it is a bit different. Senseo does not come with a built in grinder. This means you'll need to use pre-ground coffee or coffee pods with it. The Senseo Original features an automatic shutoff and consumes only 0.26 watts of power when in standby mode. Although it's a costly machine, the Senseo Original's unique coffee pod technology is worth its cost. It's also a convenient and simple method of making coffee without the mess or waste that is common with traditional coffee makers. It's also a good choice for those looking to explore new coffees or travel frequently and would like the convenience of taking home coffee makers. Senseo has been successful on the international market, and this is largely because of its strategic partnership with Douwe Egberts. This partnership was crucial for Senseo because it allowed the company to retain the rights to its coffee pod machine's design as well as its patent. This helped them establish a brand that was recognized across the globe and attracted a loyal customer base. The company has been able compete with other coffee manufacturers in the world market employing a variety strategies and approaches. One of the strategies was to implement a business model that includes the production and sales of coffee pod machines with the sale of Senseo. It has also helped overcome obstacles that have come up in the process like political instability in certain countries. According to Cavusgil et. al. companies that venture into the foreign market face a number risks, such as the instability of the government in the country. This can be a major issue however it is one that the Senseo team has overcome through their strategies and adaptability. The company is now a leader in the European market, and has also expanded into other markets. This has been accomplished by careful planning and strategic partnering. It was also achieved by focusing on core strengths and establishing a strong market presence in all the countries they serve. This is the main reason for success for Senseo and other companies similar to them.